Despite protestations to the contrary, many audiophiles do not like flat frequency response and phase accurate reproduction. They want sweetening - warm, rich, euphonic sound. Thus, they find studio speakers anathema.
Keep in mind they typically have only heard inexpensive studio speakers, such as the demo speakers you mention. Bad speakers are bad speakers. Good studio monitors are far from inexpensive. The Barefoot Sound MicroMain35 Gen2 mentioned above are ~ $10,000.
I listen to my studio monitors nearfield, in a studio. But you can back off 15 feet and they still sound great.
I have a pair of Dunlavy SC-IV/A. They are wonderful speakers. They are superb home audio transducers. Many studios still use them as well.