What’s in a name

This possibly is a question for the people over at MConnect , but I’ll try closer to home first ( spiritually speaking ) This has been going on for a while now , on playing music through the Bridge ll the player has various names , Bridge ll sometimes Directstream DAC and every now and then CDMCM-210 . It seems to coincide with upgrades on other occasions the DAC just needs to be power cycled . Any thoughts .