Spatial Audio M3 Sapphire new BF speakers

I know this isn’t a fair assessment maybe but is it me or others too. When I hear the demo videos of spatial Audio speakers I here a tad of artificial or exaggerated reverb or echo maybe? Sorta like a hall effect or tunnel thing? Maybe I’m crazy. The Maggies have that too ( but in a just enough way ) but JUST a tad in comparison. Anyone hear this too?