In light of PS Audio going direct and some of the reasoning behind it, including dealer weakness and lack of support, etc… my thought is that if more go direct, the audiophile industry may start to get even more niche and foreign to younger ppl, not exposed to good audio. One may think of how Apple Store, clean layout, bright, cool and modern contributed massively to Apple’s success, so WHY NOT a similar concept for Audiophile products?
I know Apple is ONE BRAND, and I am just brainstorming, BUT could it be possible for a few companies to create a joint venture, some store concept, hire someone with good retail experience and look into creating some unique retail experience for audio. Could include demo rooms, headphone room, display of products, technical explanations, in a more laid back, cool and modern way (NOT CES, Axpona way)… to basically PROMOTE high-end audio? I seriously think it’s desperately needed, once a younger person hears a great headphone, they can’t really go back and their eyes open up to possibilities of good sound.
What are people’s thoughts on this? One major challenge would be the brand aspect, and maybe only a larger company who owns multiple brands and lines of products could pull something like this off… but to me, it’s a necessity.