Like many of you, I’m sure, I peruse the Audiogon forums. Today, I came upon this thread asking about PS Audio’s reputation. Wonder if any of you saw it. I thought it might be good if some of you from this forum weighed in.
As a market researcher and cultural anthropologist, I’m fascinated by the way perceptions and beliefs get constructed, reproduced, and modified over time. Brands mean different things to different people, but generally have traits—a personality and character—that they come to be known for. To a large extent we construct meaning out of the distinctions and choices we make as consumers (Ford vs Chevy people or iPhone vs. Android types). Of course, it’s more nuanced than these simple oppositions. The original poster is concerned with the “hype” around PS Audio and wonders if the good things he is hearing are justified.