Today I got an e-mail that PS Audio will be selling AudioQuest cables. Setting “performance” aside for a minute I wanted to understand if PS Audio and AudioQuest really have the best cultural alignment when it comes to pricing and value?
Paul, as far back as I can find, always pushes a message that his gear should never be overpriced just to appeal to a preconception that the higher the price the better the quality. Additionally, I believe PS sets their pricing against the manufacturing cost and not the R&D cost. Most recently, when asked about the new speaker line, he explained that the cost of prototyping would not increase the cost of the final product (and with the number of prototypes this R&D budget has probably been blown 10x over). That their original target pricing will not change. That’s a quality I can really get behind with a company. I think Paul’s products are priced aggressively, meaning great bang for the buck, and only that cultural philosophy around pricing will allow PS Audio to provide such excellent value. It instills a significant “fanboy” quality for the brand.
AudioQuest not so much. I don’t doubt they make a good product. But value? Not such much. They are the kind of company that I strongly feel passing on a significant cost of marketing, R&D misses, and bling to to the consumer. This seems very counter to the PS Audio philosophy when setting prices on their gear.
What do you think?
I can get over 100 pounds of sheet metal, tubes, point-to-point wiring, R&D, and excellent reviews shipped to my house for ~$15,000 (BHK 300s). Or, I can get 12ft of wire, dielectric, R&D, and excellent reviews shipped for $21,000. I assume the BHK actually has more conductive wire in it than the speaker cable (maybe I’m wrong here). I’m confused on the value proposition of these cables.