Michael did seem very interested in Iconoclast. Galen and I both hold Michael in high regard and appreciate the significant knowledge and understanding he has of the value presented by Galen’s designs. Getting cables into his hands and having him publish his thoughts presents challenges. Surely everyone considers why products are selected for review and why it is exceeding rare that a reviewer says that a product is not recommended.
In the years that I was VP at Legacy Audio, I developed relationships with numerous members of the audio press. I spent well over $100k per year in “print” advertising running 1/2 and full page 4-color ads. And this was considered a small amount. Hardly a month went by without a Legacy presence. We had benefit of the very talented Ron Rollet our full-time graphics artist and no one had a better eye for photography than Bill Duddleston. Our annual product catalog was perhaps the nicest in the industry. We printed thousands and thousands of them.
I joined Legacy in 2000. I was hired by Steve Markowitz the President and CEO of the Allen Organ Company in Macungie, PA. to begin transitioning Legacy from a factory direct to a dealer supported business model. I had been highly successful as Legacy’s “first” brick and mortar showroom dealer (in Orlando,) beginning in 1995. So, having been a dealer and integrator I could surely empathize with dealers, spoke their language and “no one” had more enthusiasm for Legacy speakers!! Bill and I had a great relationship and worked very well together. Bill recommended me for the position.
In the years before my arrival, there had never been a Legacy speaker review in a “major” audio publication. It’s not difficult to build relationships with contributing reviewers and editors and their media advertising sales teams when you play by the rules. In those days it was certain death to be factory direct so the move to dealers began the process and when coupled with regular advertising in their publications resulted in the first of many very positive reviews. Some of my fondest memories include wheeling a pair of crated Legacy Whispers into Anthony Cordesman’s DC flat and reading Paul Bolin’s Legacy Focus 20/20 review.
This was/is the way business is conducted in “many if not most” audio media and press outlets. There are the “good guys” who are genuinely interested in sampling and auditioning audio components, speakers, cables and accessories. They have no requisites that you spend money advertising with them and request no compensation for your submittals. Jay at Audio Bacon and Constantine Soo/Douglas Schroeder/Dan Rubin at Dagogo are all members of the “good guys.” Audiophiles around the world benefit from the broader base of products sampled and uncompensated opinions.
Look at this post, made possible by the open nature and good will of the principals and team at PS Audio. Look at the service they provide to audiophiles. We are blessed and grateful to be here.
We received warm welcomes and invitations from both the Houston and San Francisco Audiophile Societies where Galen has facilitated presentations. Some of these are available on YouTube. We highly recommend membership with either of these organizations as they too offer incredible services and fellowship to audiophiles. I am amazed at the programs and presentations they present.
In 20-years things sure have changed in terms of how marketing is conducted. There was no digital media, blogs, Facebook, YouTube, Twitter or Snap Chat. Iconoclast grows every year organically through this site, word of mouth from our customers, some reviews and what started this year at Axpona and the PAF, “trade shows.”
So, as much as I would love to send Michael cables to live with for a while, there is little chance in “my opinion” that he would accept them. It’s not the way business is done. I did offer to send cables directly to most of the editors at the highly regarded, well-known print media shortly after Galen and I moved to BJC. No takers.
A nice holiday weekend ahead. I wish a great and safe Labor Day holiday to all!