I remember when the dCS Bridge came out and was priced at £2,300, when their next cheapest product was about £20,000. That convinced me that streaming devices should always be cheap, there’s not a lot going on that’s expensive to implement. I bought an Auralic Aries Mini, £350, still in use, and the slightly more posh Aries for £900. At the time I had two systems.
You have to remember development costs. PS Audio have spent a lot of time over 5+ years working on streamer/server projects and have one product. Auralic have developed numerous products on the same platform and sold in huge quantities. EverSolo are a large, well established business (it’s a brand of Zidoo). So I suspect a significant chunk of the AL price is recovery of development costs.