It’s a good question, but to be honest, it’s not a competition. We’re not in a race. Roon is a great program run by great people. They deserve a major seat at the table. Our models are just different. We don’t think that hardware and software should be separate,
nor do we believe in the model of paying a monthly fee to use your music system. I understand that’s the way the world is going and I get why. It’s just not the way we’re going.
As an Adobe user, I pay a monthly fee to access Photoshop and Illustrator. Their pitch is similar to Roon’s. I get the latest greatest always improving product. That product from Adobe “runs the same” on Windows or Mac, so “don’t worry about the
hardware”. Only, that’s just not true. Photoshop on the Mac runs a hell of a lot different than on Windows. And it also depends on the model and config of the machine itself.
The combination of hardware and software matter.
Roon’s idea is to get as many Hi-Fi manufacturers to include their end point in their products as possible. You rent the Roon software, run it on your computer somewhere in the house, and then buy whatever Hi-Fi hardware floats your boat. In their
view, hardware shouldn’t matter. Think of it like Microsoft’s Windows. You buy whatever hardware you please and then run Windows (and hope you like the latest upgrades and changes to hardware and operating systems over time).
That system works for some, just not for us. We don’t like the idea of requiring a computer, nor the vagaries of dealing with upgrades and differences in hardware. Playing music throughout the home should be an easy, seamless endeavor that users
can rely upon for performance, sound quality, and user experience.
To us, software and hardware are linked together in a performance dance. We are confident that built as a system, we can deliver the best product possible. We know software impacts sound quality (which is why some people like the sound of JRiver
over Roon, or Audirvana, etc.). We know hardware does too (that’s kind of a no brainer). We also know that together, these two critical systems and their interfaces with the outside world determine the final outcome of what we hear in our systems.
So, to answer part of your original question as to what makes us believe Octave can be the better system, our 45 years of designing and building some of the best sounding high-end audio products in the world speak for themselves when it comes
to knowing how to squeeze every ounce of performance out of a system. (And we believe it
is a system)
But while sound quality is critical, a music management system’s success is mostly dependent on the user interface. And that’s perhaps the heart of your question. How easy/fun/intuitive is it to navigate through your library? Does the system engage
you with the artists and music, or do you struggle to even play something? Roon does a great job of making music fun again. It helps you find new music, it brings back the joys we once had reading the backs of album covers, and it’s intuitive. Octave will
strive to be all those things and more. Will it be as good? Like anything, you’ll like some features of Octave better and some you won’t like as well.
For those who find sonic performance important I think Octave will be the right choice. We can guarantee a consistent level of performance and user experience over an entire range of hardware that will eventually stretch from a few hundred dollars
to a $50K AN1 loudspeaker. And there will be no monthly fees or lifetime licenses.
That’s what we bring to the table.