I have been interested to see what PS Audio could come up with. It started with AN breathing new life into a 1980s design. PS Audio then made changes and now Chris Brunhaver has been involved and it has been changed a few more times. These changes have been fundamental, and what interests me is what any company is trying to bring to the market that is new and interesting, not same old, same old, …
There are clear precedents. Some leading companies like Wilson, Focal and Magico have developed in-house technology over decades, often drip down technology from massively expensive designs. In the UK the BBC did huge amounts of research and licensed the designs, creating a family of manufacturers still strong 40+ years later. You have leading brands like PMC and Dynaudio that primarily developed professional products and sold them as consumer versions. More recently you have the likes of Grimm, Kii and Dutch & Dutch that have developed integrated active systems, all of which were developed equally for both professional and consumer use. You also have the likes of ELAC who get one of the best speakers designers on the planet and roll off a string of great products.
A case in point is Magico. Apparently they’ve been going 30+ years. By all accounts very expensive. Never really caught on in the UK, I assume because of the price. The only pair I heard were $/£100,000 and very unpleasantly bass heavy. Now the talk of them is everywhere as they have come out with a speaker that has been hugely well received, with lots of drip down technology and an almost affordable price (about £12,000).
I may be completely wrong, I know nothing of Genesis/Infinity as they barely touched the UK and that was decades ago, and I have no idea what consumer products Chris has been involved with, but my impression is that a new speaker brand must have something seriously special about it to have any significant market penetration.
Sometimes hard decisions have to be made. A global UK brand, Dyson, invested billions in an electric car and had a design team of 500 engineers working on it, decided it would not succeed commercially and pulled the plug on it overnight.
So I, like others I suspect, am interested to know what the purpose of this product is and will make this speaker stand out (if line stage etc. are being dropped), and it may be as simple as making PSA an end to end (source to sound) brand. That would be a perfectly good reason alone given PSA’s brand value.