I received a mass email from the cable company with the subject “Decision Making (Is it a superpower?)” wherein Jason Ressler, President, gloated about being made president of the company in 2022 as an insider saying “Promoting ‘one of their own’ was seen by the staff as a harbinger of good things to come.” He then proceeded to brag about his extraordinary ability to make informed “always logical” decisions and how “Every member of staff will give me their honest opinion on any matter I might present to them.”
There wasn’t one mention of customers, audio gear, or future business developments, just a platform for Jason to tell the world how great he is.
I imagine I don’t have to spell out the contrast between that kind of messaging and what we witness from Paul’s communication. Glad to be a part of this HiFi community!
I’ve known Jason a long time. He sold me my PS Audio DSD Jr.. I think he means well but I have soured on him a bit. We have interesting history. The high end gear he wanted me to buy was all T+A gear. Good stuff but I thought it was too expensive. Then I met George at Kyomi Audio and learned what expensive is. My friend Juan, who has the same speakers as me, has all the T+A gear Jason wanted to sell me. It stands tall in comparison to my Gryphon gear. So Jason’s advice would have served me well.
The thing about the Cable Company is they handle many, many, many brands. But I don’t believe they stock anything. You place an order, they contact the manufacturer, who ships the product directly to you. Discounts were easy to obtain. Advise was sound.
Jason sold me my very first Audiophile cables. He had to listen to me whine about “$800 for a power cable??!!”. LOL. I later bought a power cable from George for $13.5K. It was my idea. Jason missed out on all those sales. Cable Company sells Stealth Audio cables. He never mentioned them to me. I can’t blame him after all my whining. The cables he sold me, sadly made obvious improvements. It all started there.
I don’t think you should compare an online Audio store with an Audio manufacturer. It’s not wrong, it seems like apples and oranges to me.
But the higher Jason climbs, the more distant he seems from good customer relations.
That’s fair feedback. It is apples and oranges as you say. I don’t know Jason, and assume he is a human like the rest of us. Just calling out his judgment to send such a strange mass email. Perhaps his position has gone to his head. I wonder if any of his employees will dare to tell him what they think about his message.
I bought many fuses and footers, and also demo a number of cables from Jason. He made a few advices on power cords and cables to me years ago too. He seemed like a decent guy back then. But I when bought more expensive cables like Shunyata Omega USB and Ethernet from The Cable Co. someone else was handling the deal. I do not even remember his name.
I just find out their Frequent Buyer discount was reduced. Hmm, I may need to find a difference source for my next Shunyata.
The Cable Company’s top FF rate is still 11.5% which was the discount rate as far back as 2020 based on my history with them.
If one isn’t dug in with a buying relationship with a dealer to get good deals off of MSRP, where else do you turn to get better than 11.5% off? Inquiring minds want to know!
I like Jason.
I like The Cable Co.
I’ve always gotten the best deals from them. Far better than from TMR.
They’ve always been professional and customer centric in my dealings with them.
I’ve had nothing but fantastic dealings with The Cable Company and their sister site Used Cable. That said, I read today’s email and thought to myself that they should stick to what they do best, and stop it with the rambling CEO blog emails. We’ve already seen too many CEOs on socials and blogs making fools of themselves.
This was the intent of my post. I’ve not had any bad purchase experiences with TCC, but I do not need any CEO sending me irrelevant and ignorant emails like that.
Well, I am not saying I will do it. They have replaced their line of cables with an X version. Some say they are noticeably better. I dunno, maybe when I get bored but I have too many new toys to play with.
I remember I bought a number of $300 fuses for $260. Maybe fuses had a bigger discount.
During covid, I was amazed at how many CEOs, politicians, news readers, Hollywood celebrities were epidemiologists. Now they’re economists, experts in global politics, societal planners.
Ricky Gervais said it best as he hosted the 2020 Golden Globe award show.
Just saw exactly what you mean in comments from Real Time by Bill Maher where he recommended that folks stay in their own lane. Couldn’t agree more because it usually causes more harm than good.
I could not help but double check the definition of hypocrisy when I read the above:
Hypocrisy
Hypocrisy involves a disconnect between stated beliefs and actions, which can be mistaken for irony. However, irony is more about the unexpected outcomes rather than moral contradictions.
A brain teaser for sure. I don’t particularly like Maher, but I am not sure he fits the definition of a hypocrite given that his role as a comedian is to comment on social and political issues. He is fundamentally a comedian as is Gervais, Colbert, Kimmel, Stewart etc and in my view the most critical function of a comedian in society is to say things that others can’t or won’t. When comedy is neutered free society dies.
However, I have a difficult time accepting celebrity’s, billionaire’s, or CEO’s lecturing about what is good for society. It’s a pet peeve of mine.
