I subscribe to the three major audiophile magazines, though as my system has improved, I care less, read less.
Yesterday as I paged through a new issue I saw a full page ad for speakers.
On a beach. With a woman. Now I love beaches and women, but I wonder why this is a good way to advertise? As I look closer, I think the speakers have been photoshopped into the picture.
So how do you advertise speakers? Some show a pair aimed improperly with no wires. Some show a listener clearly far out of any possible sweet spot, enraptured.
Golden Ear gets points as they show a transparent view with explanations of what’s inside.
A cable manufacturer shows a snazzy sports car opposite their latest. What are they up to? Drool transference?
How about a black amp box against a black background? Or black foam in a dark home theater room?
Or speakers fronting a marble fireplace wall? Lifestyle of the rich and famous? Well, in that one there’s what appears to be whiskey ready to dull the very likely impression of bad reflections.
A woman leans back enraptured. The speaker (with wire!) appears about fifteen feet to her side. The ad implies next generation users. No way could that sound good.
For several issues, a major manufacturer of amps ran a very bad quality picture of their latest and greatest.
Who thinks this stuff up?
I’m sure the magazines are thrilled with the ‘buy.’ They won’t say, hey, that sucks.
Lately, I spend as much attention on the ads as the reviews. Just looking for what’s out there that perhaps I should be aware of.
Selling is usually about emotion, I understand that, but honestly, many of the ads I see are either bad attempts at that or just amateurish.